Durex
Marketing Strategy
Product Design
Packaging
Durex / Condoms
Hamburg, Germany 2025
Condoms are a “difficult” product to buy, as young people between the ages of 16 and 25 often feel embarrassed when purchasing them.
The idea was to create an alternative packaging design that stands out from the existing market offerings while remaining discreet. Based on this premise, two concepts were developed:
Concept 1: Spicy Candies
A snack bag with warm colors inspired by spicy products, which are known to raise body temperature.
Concept 2: Safety Box
A box containing the essential tools to stay safe and prevent accidents.
A fun and exciting challenge: creating attractive packaging designs on various surfaces, going beyond the typical cardboard box
